Monitoring your brand, industry and competition across social media and the web is important. Social media monitoring is an important component of what we offer all our clients, and we use a wide variety of tools to ensure we effectively monitor your brand, industry and competition across social media and the web.
The below are just 5 FREE tools that go some way to assist you in monitoring your brands, industry and competition.
1. Google Alerts
Yes, good old Google Alerts always come in handy.
As lots of people get access to content related to your brand through Google searches, it is great to setup a basic Google Alert to get instant, daily or weekly emails about new web pages and posts that contain keywords of your personal interest.
It’s very easy. Just go to google.com/alerts and fill your brand name search query. You can select which type of content you are looking for, your preferred update frequency and quantity. Google Alert will update you and keep you informed about new mentions on the web.
Make sure you add a very specific search query and select the appropriate channel, otherwise you will end up receiving too many alerts in your email inbox.
For instance, Tresamo Media might want to monitor this list of terms for their Google Alerts:
- “Tresamo Media”
Our personal favourite. Talkwalker allows you to “Monitor the Web for interesting new content about your name, brand, competitors, events or any favourite topic”
Talkwalker Alerts are an easy and free alerting service that provides email updates of the latest relevant mentions on the Web directly to your email box or RSS feed reader.
Head over to http://www.talkwalker.com/alerts and give them a try.
You probably heard about If This Then That, a relatively new automation tool that allows you to “put the internet to work for you”. You can connect several online platforms and devices between them, so that you create a so-called “recipe”, an automation script that can help you get notifications, deals, content backups and much more. You can also select one of the public recipes and replicate what other people are doing with IFTTT.
When it comes to online reputation management, this service can be very useful too. Browse recipes to find the best one to monitor your favourite platform and keywords.
4. Social Mention
If you have a large company with hundreds of daily mentions across the web and a recognized brand, Social Mention can not only help you track them, but also analyse data from several sources to understand what’s their sentiment and their origin.
With Social Mention, in fact, you can see whether your brand sparked conversations on social media, what is the author/mention ratio, your influence score and the sentiment coming from people
Here comes a great social analytics tool: with Topsy you can scan the whole web looking for mentions of your interest. What sets this service apart is the fact that it has indexed every tweet ever posted.
If you are looking for a mention tracking tool that goes back to 2006, Topsy is a great option.