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  • Instagram has made several changes lately to add more of a social media slant on the product and move away from ‘just a photo sharing platform’, such as allowing users to ‘Like’ comments and ban users from their channels, and even adding live streaming to Instagram Stories in early 2017. The latest development is something that parent company Facebook has allowed for a long time – adding multiple images at once.

    Update 10.9 has unlocked this capability, which allows users to see your bunch of photos easily through a quick swipe of the finger, instead of manually opening each and every one – which immediately feels like the stone age of Instagram in comparison!

    Here’s how you do it:

    * Update the Instagram app to 10.9.

    * Tap the upload button as normal, then select the new icon for multiple photos.

    * Select up to 10 photos to upload.

    * Once uploaded, you can move the photos around into the order you wish them to be displayed, or remove them by holding down on the photo you wish to remove and selecting delete.

    Users will see three ‘dots’ on the post, indicating that they can swipe through to see the rest of the photos uploaded.

    It’s a well implemented system that adds a lot of functionality to Instagram that you never knew you needed, but you definitely, definitely did. Give it a try!

  • Although Instagram is primarily a mobile app, it’s taken steps over the years to make the desktop website much better.

    The most recent addition is a notifications tab, located in the top-right of the Instagram website. Rather than just being able to see pictures, users can now check in on who has liked or commented on their snaps recently;

    insta2

     

    The addition basically adds one of the main tabs from the mobile version, and goes a long way to making Instagram’s website a bit more usable.

  • Facebook have today announced a change to their advertising text policy.

    Introduction

    Adding a relevant image of your product or service can be one of the most powerful factors in determining the success of your Facebook ads. When you use images, try to include as little text as possible on the image itself. For any text you use in your ad, we recommend that you include it in the post, rather than the image. Ads with more image text tend to not be received as well by the target audience.

    Tips

    • If you need to include text in your image, try reducing the font size of your text
    • Make sure most of the text you use is in the text box instead of directly on the ad’s image
    • Avoid spreading text all over the image

    Examples of text overlay in ads

    Facebook ads that contain images with little to no text tend to cost less and have better delivery than ads with image text (Check the exceptions).

    Image text can fall into one of 4 categories:

    More visual examples

    Preferred Text

    These ads are considered ideal because all of the copy used for these ads are in the text box, instead of directly in the image.

    Low Text

    These ads are considered to have moderate text. Each of these ads have most of their copy in the text box, but there’s still some copy directly on the images in each of them.

    Medium Text

    These ads are considered to have heavy text. Each of these ads have about half of their copy in the text box and about half of their copy on the images used in their ads. The delivery for these ads will likely be severely limited.

    High Text

    These ads are considered to have too much text. These ads will likely not deliver.

    Exceptions

    What kind of text won’t limit delivery

    • Movie Posters
    • Book Covers
    • Album Covers
    • Product Images – Where an entire product can be seen, and not just a zoomed in image of the product.
    • Posters for concerts/music Festivals, Comedy Shows or Sporting Events
    • Text-based Businesses Calligraphy, carton/comic strips, etc.
    • App & game screenshots
    • Legal text
    • Infographics

    What’s not allowed in my image? (does count as text)

    • Logos – Any text-based logo is counted as text regardless of its size or alignment
    • Watermark – Watermarks are considered as text, even if they’re mandatory or as per their brand guidelines
    • Numbers – All numbers are considered as text
  • Instagram have announced in a blog post that the network would be moving from a chronological feed to an algorithm that will surface the content that Instagram believes a person cares about most.

    You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

    To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

    The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

    If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.

    We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.